Why Small Businesses Require a Social Media Strategy in 2019?
There has been a strong shift in consumer attention.
In case you didn’t get the memo, the world has turned online and it has never been easier to attract potential customers for your business.
All thanks to the beautiful world of Social Media.
Social Media, an integral part of the online ecosystem, has successfully created a place where businesses can meet their target audience and conduct engaging and productive communication.
No matter how easy it sounds, Social Media is still a tricky place and requires a solid strategy to handle all social media operations.
Social Media ‘Operations’?!
Yes. That’s exactly the reaction we get when we tell any small business how important it is to have a social media marketing strategy in place.
Why Small Businesses should consider Social Media?
Let’s consider some statistics:
• 3.2 Billion Active Users on all Social Media channels combined
• 73% of the marketers believe Social Media makes a huge impact
• 71% of the online users who had a great experience with a brand will recommend the brand forward.
• 49% of the consumers make purchasing decisions depending on Influencer recommendation on social media.
• 91% of all social media activities happen over a mobile device.
Interesting, isn’t it?
Well, Social media is not just for sending Good Morning messages and commenting ‘Nice Pic’ under random pictures.
It requires highly brainstormed marketing strategies created keeping your target audience in mind.
Social Media is a perfect place to communicate authority. Customers are smart and they don’t fail to research before making a decision to purchase a product online.
Your website and social media are the two places they will research first. So, make sure you build a robust social media profile!
The content you post online will determine the authenticity of your brand. Your brand voice and personality should attract your target audience.
Believe it or not, social media is the place people live today. Therefore, your brand will not get a better chance to encourage engagement and connect with your audience.
Not just that, social media will help you provide instant support to your customers by responding to their queries and doubts online.
That’s where the importance of creating a well-oiled social media team kicks in.
Although a startup company might need to employ individuals who are flexible and can handle various digital marketing related tasks, we highly recommend bringing in professionals who can cater to the customers engaging with your brand and take your social media game to a whole new level.
Should You Create a Social Media Team?
Social Media is not a one person’s game. It requires a team of professionals who understand different platforms and can leverage social media for business success.
A social media team mostly comprises of the following members:
• Head of Social
• Social Media Content Creator
• Social Media Community Manager
• Social Media Advertiser
• Social Media Analyst
The team members of your social media wing will perform all their duties dedicated to improving the social media presence of your business.
They will be responsible for content creation as well as the communication happening between you and your followers.
Creating a social media team helps small businesses to leverage teamwork, time management, flexibility, and organizational skills of social media professionals.
It is this team approach that becomes the cornerstone of any successful small business.
Well, when it comes to social media monitoring, employing a team of professionals is highly recommended.
It will help your business scout for online opportunities and provide impeccable customer service and experience.
Your customers will engage with your business and the content you create 24/7.
Rapid response and complete coordination will leave your customers with a smile on their face.
Not just that, with the in-depth knowledge and experience that these professionals bring along, your business can make the most of their creative ideas, analytical knowledge, and strategical mindset to boost your social outreach effectively.
Over to You
Turning Social Media into a business tool is an idea that is highly affordable, simple, and surprisingly effective.
But with all the adrenaline rush that social media brings for your brand, it becomes a challenge to not get distracted from the basic objective which is to bring value to the customer.
Don’t forget that it’s the people you are dealing with. It’s a person sitting on the other side of the screen, looking for information about your product.
Use social media to improve the life of your customer. Revolve all your social media marketing strategies around the customer and everything else will take care of itself.